Showing posts with label Seed Dealers & Nurserymen. Show all posts
Showing posts with label Seed Dealers & Nurserymen. Show all posts

Thursday, June 18, 2020

Bernard McMahon, Pioneer American Gardener

Bernard McMahon, Pioneer American Gardener

"Philadelphia nurseryman Bernard McMahon (1775-1816) has often been described as Thomas Jefferson's gardening mentor; and his classic work, The American Gardener's Calendar, 1806, as Jefferson's horticultural "Bible". McMahon forwarded the newest vegetable and flower varieties to Jefferson, who would often follow the directions in the Calendar step-by-step when planting tulips in his flower beds or sea kale in his vegetable garden. McMahon also served as curator for the plants collected by the Lewis and Clark expedition, published the first seed catalogue in the United States, and was honored by botanist Thomas Nuttall, who in 1818 bestowed the genus name Mahonia on a group of west-coast evergreen shrubs still popular in American gardens.

"McMahon's chief legacy was his American Gardener's Calendar, the most comprehensive gardening book published in the United States in the first half of the nineteenth century; popularity and influence can be gauged by the eleven editions that were printed up to 1857. The 648-page Calendar was modeled on a traditional English formula, providing month-by-month instructions on planting, pruning, and soil preparation for the various horticultural divisions -- the Kitchen Garden, Fruit Garden, Orchard, Nursery, etc.
"McMahon borrowed extensively from English works, especially those of Philip Miller and particularly from John Abercrombie, author of Every Man his own Gardener, first published in York in 1767 under the name of Thomas Mawe, at the time a more recognizable figure. McMahon's sixty-three page General Catalogue of recommended garden plants (3,700 species) was unrealistically biased in favor of traditional Old World species. It is doubtful whether a majority of them were then found in the United States; one also wonders how many American gardeners actually possessed an English-style Fruit Garden, much less a Greenhouse or Hothouse, in 1806? A renowned English contemporary, J. C. Loudon, suggested the derivative character of the Calendar in 1826: "We cannot gather from the work any thing as to the extent of American practice in these particulars."
"Nevertheless, Mahon's Calendar appealed to Jefferson because it attempted to deal with some of the unique problems of American gardening. McMahon made a concerted effort to break away from English traditions in the way he celebrated the use of native American ornamentals, championed large-scale cider and seedling peach orchards that could be grazed with livestock, and admitted the harsh realities of eastern North America's continental climate.
"McMahon reinforced Jefferson's custodial pride in the culture of American plants. It was in the Calendar that American gardeners were first urged to comb the local woodlands and fields for "the various beautiful ornaments with which nature has so profusely decorated them." Wildflowers, according to McMahon, were particularly suited for the hot, humid summer when American gardens "are almost destitute of bloom." McMahon continued, "Is it because they are indigenous that we should reject them? What can be more beautiful than our Lobelias, Asclepias, Orchis, and Asters? In Europe plants are not rejected because they are indigenous; and yet here, we cultivate many foreign trifles, and neglect the profusion of beauties so bountifully bestowed upon us by the hand of nature."
"McMahon's Calendar also included the first American essay on landscape design. Titled, "Ornamental Designs and Plantings," this eighteen-page treatise may have inspired Jefferson's design schemes for the Roundabout flower border and oval beds on the West Lawn at Monticello. Following the dictates of English landscape designer Humphrey Repton, McMahon promoted the new, informal style of naturalistic gardening. He urged his readers to "consult the rural disposition in imitation of nature" that would include "winding walks, all bounded with plantations of trees, shrubs, and flowers in various clumps." The use of broad lawns, thickets, and irregularly-shaped flower beds were further ways of banishing traditional, formal landscape and garden geometry. Few American gardening books have so thoroughly combined landscape gardening and horticulture like Bernard McMahon's The American Gardener's Calendar. McMahon's writings provided a foundation for the popularity of Andrew Jackson Downing, generally considered the father of landscape design in this country.

"Who was Bernard McMahon? Information on this gardening pioneer is scanty. Born in Ireland "of good birth and fortune," he moved to Philadelphia in 1796 to avoid political persecution and soon established a seedhouse and nursery business by 1802. In that year (or perhaps in 1803) he published a broadsheet "A CATALOGUE OF GARDEN GRASS, HERB, FLOWER, TREE & SHRUB-SEEDS, FLOWER ROOTS, ETC." that included 720 species and varieties of seed. Considered the "first seed catalogue" published in this country, it is a landmark index to the plants introduced and cultivated in the United States at that time. For instance, this list supplements the documented plantings of Jefferson in the yearly plantings of the flower gardens at Monticello. In 1804 another catalogue of thirty pages, mostly devoted to native American seeds, was published.
"Beginning in 1806 McMahon was trusted with seeds and plants collected from the Lewis and Clark expedition. Jefferson insisted that these new discoveries were the property of the expedition and of the federal government, so McMahon was forced, perhaps rightfully so, to grow these novelties under restriction in a quarantine-like situation. As well, sticky complications and fierce personal rivalries arose over the description, illustration, and release of the plants, which included golden currant (Ribes aureum), snowberry (Symphoricarpus albus), and Osage orange (Maclura pomifera): as many as twenty-five undescribed species. Botanical historian and scholar, Joseph Ewan, observed, "It must have tried his soul on occasion to have to weed and water these plantings through the years without realizing thereby either the aura of publicity for his nursery or the personal satisfaction of guardianship for what were precious discoveries of new genera and species eventually announced, not in America, but in England!"
"In 1808 McMahon purchased twenty acres for his nursery and botanic garden that would enable him to expand his business. A steady stream of correspondence, thirty-seven letters, passed between him and President Jefferson until 1816, when McMahon died at his "Botanical Garden, called Upsal." The nursery business was left to his wife, who, according to Ewan, "conducted it under difficulties that would have appalled most women." Their son, Thomas P., was also involved in the business, as well as further publications of the Calendar.
"The most vivid written document to survive regarding McMahon and his Philadelphia seedhouse was written by John Jay Smith, editor of The Horticulturist, for the eleventh edition of the Calendar in 1857. Smith's memoir suggests the ferment of botanical and horticultural activity at the time:
"Many must still be alive who recollect its [the store's] bulk window, ornamented with tulip-glasses, a large pumpkin, and a basket or two of bulbous roots; behind the counter officiated Mrs. M'Mahon, with some considerable Irish accent, but a most amiable and excellent disposition. Mr. M'Mahon was also much in the store, putting up seeds for transmission to all parts of this country and Europe, writing his book, or attending to his correspondence, and in one corner was a shelf containing a few botanical or gardening books; another contained the few garden implements, such as knives and trimming scissors; a barrel of peas, and a bag of seedling potatoes, an onion receptacle, a few chairs, and the room partly lined with drawers containing seeds, constituted the apparent stock in trade of what was one of the greatest seed houses then known in the Union.
"Such a store would naturally attract the botanist as well as the gardener, and it was the frequent lounge of both classes, who ever found in the proprietors ready listeners as well as conversers. They were rather remarkable, and here you would see Nuttall, Baldwin, Darlington, and other scientific men, who sought information or were ready to impart it."
"A portrait of Bernard McMahon by an unidentified Philadelphia artist was revealed to us by a McMahon descendent, Betty Carter Fort of Washington, D.C. Although it is impossible to verify that the portrait is indeed our pioneer American nurseryman, the force of his surprisingly powerful gaze suggests a certain wily intelligence. Here, we suspect, is a sensibility worthy of the responsibility for the Lewis and Clark botanical collection; the authoritarian visage of the author of America's best gardening book of the early nineteenth century."

Monday, June 8, 2020

19C Seed Dealer & Nurseryman W Atlee Burpee 1858-1915

Washington Atlee Burpee (1858-1915)

The W. Atlee Burpee & Company was founded by W. Atlee Burpee (1858-1915) in 1876 in Philadelphia, Pennsylvania. Atlee was born in 1858 in New Brunswick, New Jersey.

At fourteen years of age, Atlee’s hobby was breeding chickens, geese and turkeys. He corresponded with poultry experts worldwide and wrote scholarly articles in poultry journals. With a partner in 1876, the 18 year old Atlee started a mail-order chicken business in the family home with $1,000 loaned to him by his mother.

Poultry farmers from the Northeast knew of his business, and he soon opened a store in Philadelphia, selling not only poultry but also corn seed for poultry feed. It wasn’t long before his customers started requesting cabbage, carrot, cauliflower and cucumber seeds.

In 1878, Burpee dropped his partner and founded W. Atlee Burpee & Company, mainly for garden seeds, but poultry wasn’t dropped from the Burpee catalog until the 1940s.

By 1888, the family home, Fordhook Farms, in Doylestown, Pennsylvania, was established as an experimental farm to test and evaluate new varieties of vegetables and flowers, and to produce seeds.

Before World War I, Atlee spent many summers traveling through Europe and the United States, visiting farms and searching for the best flowers and vegetables. Atlee shipped many of the vegetables and flowers he found to Fordhook Farms for testing. Those plants that survived were bred with healthier types to produce hybrids better suited to the United States. Fordhook Farms was the first laboratory to research and test seeds in this way. Fordhook Farms specialized in testing onions, beets, carrots, peas and cabbage.

In 1909, Burpee established Floradale Farms in Lompoc, California, to test sweet peas, and Sunnybrook Farms near Swedesboro, New Jersey tested tomatoes, eggplants, peppers and squashes.

In his travels, Atlee met Asa Palmer, a Pennsylvania farmer who raised beans, and who thought he had one plant that was resistant to cutworms. Burpee turned this bean plant into what is now known as the Fordhook lima bean, one of the company’s most famous items.

Another successful plant was the Golden Bantam sweet corn that the farmer William Chambers of Greenfield, Massachusetts had grown before his death. A friend of Chambers found some of the sweet corn seeds and sold Burpee seeds of the corn, and in 1902, Golden Bantam was featured in a Burpee catalog.

Before 1900 most people thought that yellow corn was fit only for animals, so in order to change their customers minds, many farmers slipped Golden Bantam corn in with the white corn they were selling. Within a few years, people in the United States were converted to yellow corn.

Iceberg lettuce was introduced in 1894 and named for its crispness. A key in Burpee’s business was the 1863 free delivery system, that required post offices to deliver mail to residents’ homes, and in 1896, free delivery was extended to rural areas. This allowed his catalogs to be delivered directly to people’s homes.

Thousands of letters were received annually from Burpee’s customers thanking him for his seeds. Burpee knew that the key to his business was advertising and the catalog was his advertising medium.

In his first year of business, his catalog was 48 pages, but by 1915 his catalogs were 200 pages and he distributed a million catalogs. Burpee personally wrote most of the copy of his catalogs. Burpee set up an advertising department and offered cash prizes for the best advertisements. This competition is what originated the slogan “Burpee Seeds Grow” in 1890.

The 1891 catalog was the first to feature engravings made from photographs, and by 1901 this process was done by machines. Burpee’s move to photography changed the whole industry and the hand-drawn illustration in catalogs disappeared. In another break with tradition, Burpee eliminated cultural information and put in testimonial letters and plant descriptions.

At Atlee’s death in 1915, the company had 300 employees, and it was the largest seed company in the world. At that time the Burpee company distributed over 1 million catalogs a year and received 10,000 orders a day.

Information from the Smithsonian Institution Libraries research..

Thursday, June 4, 2020

19C Seed Dealer & Nurseryman John Lewis Childs (1856 –1921)

John Lewis Childs (1856 –1921) was a horticultural businessman who founded Floral Park, New York.  Childs was born in Maine, & grew up in Buckfield.  Childs married in New York, in 1886, to Carrie Goldsmith & had 4 children: Vernon G., Norma D., Lyon L. & Carlton H.  His career in horticulture began in 1874, when he took a job with C. L. Allen of Queens. Soon afterwards he began buying land in nearby East Hinsdale, Queens County, near other nurseries. Within 5 years of building his own seed & bulb business, Childs was responsible for building more than 20 buildings in Floral Park, including hotels, lumber mills & his own printing press.
History of Long Island: From Its Earliest Settlement to the Present Time-1903 reports that "The year after Childs moved to New York he rented a few acres of ground a mile & a half from Queens, on the railroad line, & began business as a seedsman & florist.

"The total sales from his 1st catalogue or price-list—a publication of 8 pages—was barely $50, & it was 5 years before his business showed signs of rapid growth, but after that his trade increased extensively. Childs then purchased the land he occupied & from time to time added to it. The railroad company soon established a new station on his premises, which at Childs' request was called Floral Park. It became necessary to build bulb & seed houses, greenhouses, dwellings & a large store to accommodate his business. His mail became so large & important that the government established a post office at his place...Childs gives close attention to... the publication of the "Mayflower," a magazine of great value to any engaged in floral culture...

"...Floral Park is located on Long Island, fifteen miles from the heart of Brooklyn, & is now partly included in the territory recently annexed to New York City... The gardens at Floral Pork cover almost 200 acres, all in flowers. These gardens border on the Long Island Railroad for a distance of more than a mile... The land is perfectly flat, of a sandy nature & particularly well adapted to gardening.

"Childs receives & ships on an average several tons of mail matter each day...The great seed & florist business is accommodated with a railroad station & freight office close at hand. There are 30 trains each way per day to & from the heart of the city, both to & from the New York & Brooklyn divisions, also telegraph & telephone connections with all parts of the country, & several express companies receive & deliver goods.
The main building is an immense 4 story & basement building, built of brick & iron, & consequently fire proof... In this building arc located all the business offices, the seed department, which occupies the entire 3rd floor, & the packing & mailing department, which occupies all of the 1st floor as well as the great brick packing room in the rear of the building.

The Seed House No. 2. is a frame building.with a large amount of floor space, used for storing, cleaning & drying seeds & for making boxes, it is located about 500 feet from the brick building, &, like it, has an immense cellar for bulbs & a large range of greenhouses connecting with it in the rear.

The Bulb House is a large brick building 100 by 40 feet, 3 stories & a basement, used solely for storing bulbs. During the late fall & winter it is filled with gladiolus bulbs from top to bottom, which the late winter & spring sales reduce. The small bulbs which are not sold are planted in the spring & again fill this immense building when harvested in the fall.

The greenhouses are very extensive & are divided into four sections or blocks. There is a set of five large houses, some of which are 200 feet feet long by twenty feet wide, in the rear of the great fire-proof seed house ; a set of 9 houses in the rear of seed house No. 2: in another location there is another set of 8 houses, & on the lawn there is another set of 8 fancy houses used largely for rare & fancy plants.

There is a complete system of brick cold sheds connected with the packing department of the big seed house. In these sheds large quantities of shrubs, fruit trees & hardy perennial plants are stored that they may be available for filling...orders at any time during the winter. Besides the buildings above mentioned there are 15 or 20 more of various sizes, which are used for various purposes in connection with the business. One of these is a large farm house, with barns & stables, where the horses which are used on the place are kept.  Childs also has a steam lumber & planing mill, with all the necessary machinery for preparing lumber for building purposes...

Childs' foreign trade is so extensive that he has an agent in Liverpool & one in Auckland. New Zealand. All orders for England, Ireland & Scotland are packed separately & sent to the Liverpool agent, who forwards each parcel to its destination. All shipments for Australia & New Zealand go through the Auckland agency in like manner. Goods for Newfoundland go through the shipping agent at St. John.  Childs also has a great number of customers in the different European countries—in Africa, India, China, Japan, South America, Mexico. West India Islands...

The lawns at Floral Park surrounding Childs' residence & seed stores cover an area of nine acres & are artistically laid out & beautifully stocked with rare trees, shrubs & plants. There are over 300 different varieties of flowering shrubs. The lawn also contains several beautiful summer houses or pagodas, fountains & an artificial aquarium for rare water lilies. The trial & experiment gardens which Childs conducts for himself & the "Mayflower" are very extensive. All sorts of seeds, plants, fruits & vegetables are tested, various experiments made, diseases & insects treated. The state of New York has also established its trial & experiment gardens at Floral Park, on Childs' premises, & the 2 working in harmony afford the most complete & scientific establishment of the sort in the country.
Three catalogues are issued each year at a total cost, when mailed, of about $9,000. A regular spring catalogue is issued on the, 1st of January, is sent to all regular customers, & requires an edition of 500,000 copies. On the 1st of February a 500,000 edition catalogue of specialties & novelties is issued, & on the 1st of September appears the full catalogue of hardy bulbs for fall planting & winter blooming.

All the work of printing is done on the presses of the "Mayflower." & thus there is a great economy in the cost of issuing the catalogues. Fifteen years ago the first number of the magazine "Mayflower" appeared.  It is a monthly magazine devoted to flowers & gardening... A substantial brick building, 150 feet long by 40 feet wide, was erected & fitted with all modern machinery for the publishing business. The power is furnished by a powerful steam engine & light by an electric dynamo in the building. Seven presses of various sizes are employed, one of which is a &16,000 rotary Web, capable of printing & folding eighty thousand copies of the "Mayflower" per day. The other machinery consists of 3 trimmers or cutters, 5 stitching machines, 2 folding machines, a grinder, a powerful steam pump & a complete electrotyping outfit...
From January until June & from September until December are the busy months at Floral Park. During ibis period of 9 months it is not unusual for Childs to receive as high as from eight to 10,000 letters in a single day. The work of shipping & filing the letters is most complete & systematic, so that if references at a later date is wanted for any order previously received it can be made in about a minute. An experienced artist is constantly employed at Floral Park in sketching & photographing flowers & plants, drawing designs for cuts & painting for colored plates...